Hortifrut

I have been working with Hortifrut as a freelance graphic designer, collaborating on projects that include the development of iconography and the adaptation of their new branding across multiple applications. My focus has been on creating visual solutions that connect genuinely with the audience while maintaining consistency with the brand manual. Additionally, I collaborated with the marketing team on graphic concepts, packaging, and claims for new product launches, ensuring every piece resonated with the brand’s innovative and strategic vision.