Chaté

I was responsible for designing the full visual identity, art direction, and several sets of icons representing the tea varieties and brewing instructions. My focus was on blending timeless design elements with a modern edge to embody the brand's slogan, "Classic gets better." Every detail was thoughtfully crafted to honor Chaté's cultural heritage while positioning it as a vibrant, forward-thinking tea salon. Through the use of color, typography, and illustration, I aimed to create a cohesive and inspiring brand experience that feels both authentic and contemporary.